Animal Capital

Animal Capital, founded in 2020 and based in New York, is a venture capital firm that focuses on investments in consumer technology, financial technology, health and wellness, and media sectors. This firm is distinguished by its unique approach, leveraging the influence of its founders, who are prominent social media stars such as Josh Richards, Griffin Johnson, and Noah Beck, to drive consumer awareness and engagement for its portfolio companies. Notable investments by Animal Capital include Breakr, a platform connecting artists with influencers; Step, a banking app aimed at helping teenagers build credit and learn financial literacy; and Super Coffee, a sugar-free, enhanced coffee brand. Other significant investments include Colossal Laboratories & Biosciences, which focuses on biotechnology, and Zurp, a social platform software company. Animal Capital's strategy involves providing traditional venture capital services such as fundraising and scaling companies, alongside leveraging the founders' broad networks and influence to impact consumer purchasing decisions. This Gen Z-focused approach aims to set new standards in the investment space by effectively tapping into the purchasing power and cultural influence of younger generations.