Belcorp Ventures

Belcorp Ventures is the corporate venture capital arm of Belcorp, a leading Latin American beauty corporation with over 50 years of market history. Founded in 2019 and based in Lima, Peru — with Swiss legal registration as Belcorp Corporate Venture Capital SA — the firm invests in early-stage startups at the intersection of beauty, wellness, and consumer goods. The fund backs passionate founders radically transforming the beauty industry through technology, disruptive business models, and innovation with measurable market impact. Belcorp Ventures targets seed and Series A rounds, with typical checks between $1 million and $10 million, focusing primarily on US-based startups. With four investments to date, the portfolio includes PROVEN, which applies AI to personalized skincare formulation, and PHLUR, a fragrance brand redefining the category for modern consumers. The firm invests alongside strategic alignment with technological megatrends, backing companies with the potential to become market leaders. Belcorp Ventures offers a strategic advantage that is genuinely scarce in the beauty investment landscape: direct access to one of Latin America's largest beauty distribution networks, built over five decades across the region's most important consumer markets. Portfolio companies gain not just capital but a pathway into LATAM markets through Belcorp's established channels, retail relationships, and operational expertise in clinical development and consumer marketing — a combination that few financial investors can replicate in the beauty and wellness sector.