Better Food Ventures

Better Food Ventures is a Menlo Park-based venture capital firm founded in 2013 by Rob Trice. The firm focuses on investing in scalable technologies aimed at transforming and improving the food and agriculture sectors. They have made 22 investments, including notable companies like Afresh, Breedr, and Four Growers​ (PitchBook)​. Better Food Ventures operates across the entire food value chain, from seed and soil to supply chain management and consumer products, supporting the digitization of the food system to meet future food supply needs​ (Visible.vc)​. Their portfolio also includes companies like Farm-ng, which specializes in robotics for agriculture, and Gastrograph AI, which develops AI-based sensory analysis tools for the food industry​. The firm is known for its active role in the food tech ecosystem, often partnering with other investors to provide robust support to their portfolio companies. Their investment strategy includes early-stage and seed investments, with an emphasis on technological innovations that can drive significant improvements in the food and agriculture industries. Better Food Ventures is also affiliated with The Mixing Bowl, a forum for discussing and promoting the integration of technology and food systems. This affiliation underscores their commitment to fostering innovation and collaboration in the food tech space.