Bullish

Bullish, headquartered in New York City, is an early-stage venture capital firm that focuses on disruptive consumer businesses. Established in 2015, Bullish invests primarily in pre-seed to Series A rounds, with investments ranging from $500,000 to $3 million. The firm has a strong emphasis on leveraging cultural insights and innovative strategies to support its portfolio companies. Bullish's portfolio includes a range of successful and innovative companies. Notable investments include Captain Experiences, a platform for booking guided outdoor adventures; CUUP, a direct-to-consumer lingerie brand; Function of Beauty, which offers customizable hair, skin, and body care products; and FixMyCar, a mobile auto repair service. Other significant investments include Hello Cake, a wellness brand, and Dirty Labs, a company focused on eco-friendly cleaning products. The firm prides itself on providing more than just capital. They offer strategic marketing, branding, and operational support to help their portfolio companies scale effectively. The team at Bullish includes experienced marketers, strategists, and creatives who work closely with founders to navigate the challenges of growing a business.