Carbon to Value Initiative

The Carbon to Value (C2V) Initiative is a dynamic accelerator focused on advancing carbontech innovations—technologies that capture, convert, and store carbon dioxide (CO₂) into valuable products or services. Established in 2020, the initiative is a collaborative effort between Greentown Labs, the Urban Future Lab at NYU Tandon School of Engineering, and Fraunhofer USA. C2V's core mission is to build a thriving carbontech ecosystem that supports the commercialization of breakthrough technologies aimed at mitigating climate change. Since its inception, C2V has supported over 25 startups that have collectively raised more than $350 million in follow-on funding. The initiative connects entrepreneurs with corporate, nonprofit, and government leaders through its Carbontech Leadership Council (CLC), which includes prominent organizations like NYSERDA, Unilever, and Johnson Matthey. The C2V Initiative has attracted a wide array of promising startups, including companies like Capro-X and Carbon to Stone, which are pioneering new methods to address CO₂ emissions. These startups benefit from tailored mentorship, strategic business connections, and opportunities for technology validation, all designed to accelerate their path to market. The initiative is part of a broader movement to establish a new carbontech economy, one that turns carbon from a waste product into a resource, driving both environmental and economic value.