Contrary Capital

Contrary, founded in 2016 and headquartered in San Francisco, focuses on identifying and investing in top entrepreneurial talent from the seed stage through to scaling. The firm has a portfolio that spans various industries, including technology, healthcare, and financial services. Notable investments include Zepto, an on-demand grocery delivery service in India, and Ramp, a finance automation platform designed to streamline business expenses. Other significant investments are in companies like Orchard Robotics, which focuses on precision agriculture, and Memora Health, an operating system for care delivery. Contrary's investment strategy revolves around a talent-driven approach, supporting exceptional entrepreneurs with not just capital, but also strategic and operational guidance. The firm has made 87 investments and has been involved in significant exits like Rubrik and Aryeo. The leadership team, including founder Eric Tarczynski and partners like Jason Chen and Will Robbins, brings a wealth of experience in venture capital and startup growth. Contrary emphasizes building a strong community of founders and leveraging a robust network to support portfolio companies.