CreatorLed Ventures

CreatorLed Ventures is a Los Angeles-based venture capital firm founded in 2022 that sits at the intersection of venture capital and the creator economy. Co-founded by General Partners Blake Michael and Eric Kullberg — both founders, operators, and creators who have built audiences and businesses themselves — the firm backs early-stage startups and brings something traditional VCs typically cannot: direct access to highly engaged creator audiences that portfolio companies can tap for go-to-market execution. The firm invests at pre-seed and seed stages with checks of $100,000 to $1 million, focusing on fintech, consumer crypto, Web3, marketplaces, edtech, gaming, prosumer software, and health and wellness. Portfolio companies include Kendal, Hedge, and Parthean — spanning productivity software, brokerage, and educational software. With 3 investments across these categories, CreatorLed operates as a focused, founder-first fund targeting companies where distribution through creator channels can provide a meaningful competitive advantage. CreatorLed Ventures' core thesis is that founder-operators who have built their own audiences and businesses understand growth in ways that purely financial investors do not. The firm's team comprises founders, operators, and creators, and its value proposition extends beyond capital to include genuine audience access and community leverage at the earliest and most critical stages of company building.