DGNL Ventures

DGNL Ventures is an early-stage venture capital fund founded in 2016 by Desiree Gruber and Nir Liberboim, headquartered in New York City. The firm invests exclusively in the consumer sector, making minority investments in high-growth companies across consumer technology, consumer goods, and consumer media. DGNL targets post-revenue companies with at least $1 million in sales, demonstrated product-market fit, retail distribution, and strong founding teams. Gruber also serves as CEO of Full Picture, a media and entertainment firm, giving the partnership direct industry relationships. With 27 investments to date, DGNL writes checks between $500,000 and $3 million at Seed and Series A stages. The portfolio spans food and beverage (Banza, Magic Spoon, Icelandic Provisions, Just Water), beauty and personal care (Fekkai, Moon Juice, Wander Beauty), health and wellness (Maven Clinic, Ladder, The Well), fashion (Sarah Flint), and consumer technology (Quip). Maven Clinic reached unicorn status in 2021, and the portfolio has generated nine acquisitions including Sir Kensington's and Brava Home. DGNL's investment philosophy centers on backing distinctive brands founded by differentiated operators who are disrupting traditional categories with new business models. The firm looks for founders who understand both the product and the consumer deeply, then applies its media and entertainment relationships to accelerate brand reach and retail distribution — a value-add that extends well beyond the initial check.