Equal Ventures

Equal Ventures is a New York-based venture capital firm focused on investing in early-stage companies that aim to disrupt traditional industries. Founded in 2018 by Richard Kerby and Rick Zullo, Equal Ventures specializes in sectors such as retail, insurance, supply chain, and climate technology. The firm backs startups that challenge legacy systems, emphasizing those that bring transformative innovation to underserved markets. Equal Ventures typically leads seed rounds, with investments ranging from $500K to $2M. Their portfolio includes companies like Cocofloss, Stavvy, and Fable, showcasing their dedication to supporting businesses that reshape consumer experiences and industry standards. The firm adopts a thesis-driven approach, using what they call a "prepared mind" to identify high-potential opportunities before they become mainstream. What sets Equal Ventures apart is its commitment to partnering with founders from diverse backgrounds. The firm operates more like a family than a traditional VC, providing hands-on support to portfolio companies and leveraging deep industry expertise to help them scale. They focus on long-term relationships, ensuring their founders have the strategic backing they need to succeed in complex markets. Equal Ventures is positioned to continue shaping the future of several key sectors, using technology and innovation to solve large-scale problems in industries that have long resisted change.