FEMSA Ventures

FEMSA Ventures is the corporate venture capital arm of Fomento Economico Mexicano (FEMSA), one of Latin America's largest conglomerates with deep roots in beverage production, retail through the OXXO convenience store chain, and logistics. Founded in 2018 and headquartered in Monterrey, Mexico, the firm invests across Latin America and the United States, with particular concentration in Mexico and Colombia. FEMSA Ventures addresses what it describes as the missing middle in Spanish-speaking LatAm venture capital, positioning itself as a strategic partner that co-creates value by leveraging FEMSA's decades of operational experience across its core businesses. The firm leads rounds at Seed and Series A stages, writing checks typically between $500K and $5 million. With approximately 23 investments to date, notable portfolio companies include Cayena, a B2B restaurant supply marketplace; Celes AI, a Colombian AI startup that raised a $3 million seed round led by FEMSA Ventures; Cluvi, a restaurant SaaS platform; Yalo, a conversational commerce company; Justo, an online grocery platform; Morado, a beauty supply distribution business; Pulpo, a retail tech platform; and Spot, a productivity software tool. As a corporate strategic investor, FEMSA Ventures gives portfolio companies privileged access to FEMSA's distribution infrastructure, its OXXO retail footprint, and supplier relationships across the region. This operational leverage is particularly valuable for logistics, retail technology, and food and beverage startups seeking commercial validation and rapid market penetration across Latin America.