Greycroft

Greycroft is a prominent venture capital firm that invests from seed to growth stages, managing over $3 billion in capital. The firm has a strong track record, having made over 400 investments across 32 states in the U.S. and 17 countries globally. Notable companies in Greycroft’s portfolio include Venmo, Bumble, Bird, Scopely, The RealReal, and Icertis. Greycroft's investment focus spans several sectors including consumer internet, enterprise software, fintech, and healthcare. Their strategy emphasizes supporting companies from early stages through to commercialization and eventual exit. The firm typically invests between $500K and $50 million in high-growth startups. The firm's bicoastal presence in Los Angeles and New York provides unique access to technological advancements and emerging trends. Co-founders Dana Settle and Ian Sigalow lead the firm with a strong emphasis on identifying innovative applications of next-generation technologies. Greycroft's approach is highly collaborative, working closely with entrepreneurs to provide strategic guidance, operational support, and access to an extensive network of industry leaders and investors​.