Hydra Ventures

Hydra Ventures is the corporate venture arm of Adidas, based in Amsterdam, Netherlands. Established in 2011, Hydra Ventures focuses on investing in companies that develop new consumer brands and trends, particularly in the areas of apparel, footwear, and sports-related technologies. Backed by the full support of Adidas, Hydra Ventures seeks to identify and nurture innovative companies that align with the broader strategic goals of Adidas, particularly in areas related to lifestyle and athletic performance. The firm operates with a focus on fostering new consumer experiences and tapping into emerging markets that have the potential to influence the future of sports and fashion. By investing in early-stage companies, Hydra Ventures aims to drive growth in the sports and lifestyle sectors, helping startups scale and integrate with Adidas’ broader ecosystem. Hydra Ventures plays a strategic role in helping Adidas stay at the forefront of innovation in the highly competitive sportswear industry by enabling the development of cutting-edge technologies and new business models. Through its investments, Hydra Ventures not only supports the growth of its portfolio companies but also strengthens Adidas’ market position by leveraging the innovations and consumer insights generated by these ventures.