Imaginary Ventures

Imaginary Ventures is a leading New York-based venture capital firm investing in generationally-defining consumer businesses, co-founded in 2018 by Natalie Massenet (founder of Net-a-Porter, DBE) and Nick Brown (early investor in Glossier, Warby Parker, and The RealReal). The firm grew from $75 million under management at inception to over $1 billion in assets under management within four years. Fund I was $75 million (2018), Fund II was $160 million, and Fund III totaled $500 million across early- and late-stage vehicles, announced in April 2022. Check sizes range from $100,000 to $10 million. Imaginary Ventures leads rounds and invests at seed through Series B stages, targeting digitally-native, purpose-driven founders who combine creative vision with operational rigor at the intersection of retail and technology in the US and Europe. Focus areas include fashion, beauty, food and beverage, marketplaces, pet products, and the future of retail. The portfolio of 55-plus companies includes Skims (Kim Kardashian's shapewear brand), Glossier (beauty), Farfetch (luxury fashion marketplace), Reformation (sustainable fashion), Kosas (clean beauty), Westman Atelier (luxury beauty), GlossGenius (salon software), Mila (food), Alec's Ice Cream, Everlane, Good American, Universal Standard, Necessaire, and Daily Harvest. Notable exits include Daily Harvest (May 2025), Farfetch, Reformation, and NuOrder. Beyond capital, Imaginary Ventures provides portfolio companies with deep expertise in brand building, luxury consumer positioning, global expansion, and customer acquisition. Natalie Massenet's operational experience building Net-a-Porter into a global luxury e-commerce platform gives the firm a practitioner's edge in helping consumer brands navigate the transition from cult product to scalable business.