Imaginary Ventures

Imaginary Ventures, co-founded by Natalie Massenet and Nick Brown in 2017, is a venture capital firm that focuses on investing in iconic, generationally defining consumer brands and the technology businesses that support them. The firm primarily targets early-stage investments but also participates in late-stage opportunities when they align with their expertise and network. Their portfolio includes well-known companies such as Glossier, Skims, and Daily Harvest, which have become leaders in their respective markets. Other notable investments include Farfetch, Everlane, and Kosas. Imaginary Ventures is known for backing brands that innovate within retail, health, wellness, beauty, and consumer packaged goods sectors. Imaginary Ventures has raised significant funds, with their third fund reaching $500 million, bringing their total assets under management to over $1 billion. This capital allows them to support both early and late-stage companies, ensuring they have the resources to scale effectively. The firm leverages its deep industry knowledge and extensive network to help its portfolio companies navigate the challenges of the modern consumer landscape, particularly in a digital-first world where direct-to-consumer models are increasingly prevalent.