LEGO Ventures

LEGO Ventures is the corporate venture capital arm of the LEGO Brand, founded in 2018 and headquartered in Billund, Denmark. The firm invests in the future of creativity, learning, and play, aligned with the LEGO Idea of learning-through-play and the development of systematic creativity. Investment focus spans four key segments: Education Technology, 21st Century Skill Development, New Play Spaces, and Creative Making, with additional interest in gaming, climate technology, and AI. The fund is led by Parin Shah as Head of Ventures and is deeply integrated with KIRKBI, the Kirk Kristiansen family office that owns 75 percent of the LEGO Group. LEGO Ventures leads rounds and invests from seed through late stage, with average deal round sizes of approximately $14 million and maximum check sizes of $5 million. The firm has made 13 direct investments, with 3 lead positions. Typical deals attract 7 co-investors; common co-investors include Novator, Makers Fund, LVP, Northzone, and New Life Ventures. Named portfolio companies include Klang Games (ambitious multiplayer gaming), Thrively (skills-based learning platform), Monti Kids (Montessori-based learning for young children), Evolve Additive Solutions (3D printing and additive manufacturing), and Peppy Pals (social-emotional learning through play, exited June 2022). The firm also operates a Venture Incubation Studio that pairs LEGO employees with external entrepreneurs. LEGO Ventures brings a uniquely credible strategic position to its portfolio companies: access to one of the world's most recognized consumer brands, a global retail footprint, and deep expertise in child development, play science, and creative education. For startups building at the intersection of technology, learning, and play, LEGO's brand equity and distribution relationships offer commercial advantages that financial capital alone cannot provide.