Pereg Ventures

Pereg Ventures is an early-stage cross-border venture capital firm founded in 2012 by Managing Partners Itzhak Fisher and Ziv Ben-Barouch and headquartered in Midtown Manhattan, with deep operational roots in Israel. Venture Partner Mark Leiter complements the founding team, which collectively brings more than three decades of investment and startup operating experience across more than 100 prior investments. The firm invests in disruptive B2B data-driven ventures that accelerate consumer-facing enterprises, with a focus on retail technology, e-commerce, digital marketing, and consumer-behavior analytics. Pereg's core thesis leans on its dual geographic footprint: sourcing raw technological innovation from Israel while providing US market access, distribution, and go-to-market expertise to portfolio companies. The firm leads rounds in seed through Series B stages. Pereg Ventures Fund I closed in February 2015 with anchor support from Nielsen, which provided a significant LP commitment, alongside Tata. The portfolio consists of 18 companies including one unicorn: Bringg, which reached unicorn status in 2021 four years after Pereg's first investment. Additional portfolio companies include Onclusive, RetailNext, Nutrino, CB4, Engage3, Discuss.io, Crosswise, Syte, ChannelEyes, Cielo24, OurCart, Quaero, and Staq. The firm has produced one IPO and six acquisitions. The most recent exit was RetailNext in January 2025, and the most recent new investment was a December 2024 controlling-stake acquisition of AI apparel commerce platform Syte, co-led by Pereg with Magma VC, MizMaa, and Stardom Ventures. Pereg's Israel-US bridge model gives it early access to enterprise data and analytics technology coming out of Israel's deep talent pool in intelligence and cybersecurity, which it then connects to some of the world's largest retail and consumer brands in the United States.