Peterson Ventures

Peterson Ventures is a seed-stage venture capital firm that helps entrepreneurs build successful businesses from the ground up. Headquartered in Utah with an additional office in the Bay Area, Peterson Ventures focuses on SaaS, digital commerce, fintech, and healthtech sectors. The firm typically invests $250K to $1M in early-stage startups, aiming to bridge the gap between angel investors and traditional venture capital. Founded in 2008 as part of the Peterson Partners platform, Peterson Ventures has invested in over 200 companies, including notable names like Allbirds, Ethos, Lucid Software, and HireVue. The firm recently raised $140 million for its fourth fund and its first opportunity fund, allowing continued investment in their best-performing portfolio companies as they scale. The firm is led by Managing Director Ben Capell, with a team of experienced partners and associates who bring diverse backgrounds in entrepreneurship, investment banking, and corporate strategy. Peterson Ventures is known for its founder-first approach, providing not just capital but also strategic guidance and support to help startups overcome challenges and achieve growth.