Primary Venture Partners

Primary Venture Partners, established in 2015 and headquartered in New York City, is a leading seed-stage venture capital firm focused on transforming startups into market leaders. The firm is co-founded by Brad Svrluga and Ben Sun, who have built a unique approach to venture investing that emphasizes high-conviction, low-volume investments with extensive operational support. Primary Venture Partners specializes in industries such as B2B SaaS, fintech, health tech, dev tools, and supply chain solutions. They are dedicated to New York City-based startups, leveraging their deep local network and resources to drive growth from seed to Series A and beyond. Their notable portfolio companies include Alloy, Alma, and Chief, each demonstrating their commitment to supporting groundbreaking technology and innovative business models. Primary differentiates itself with its "Primary Impact" team, which provides unparalleled support in areas like hiring, sales, and financial strategy. This team, often outnumbering the investors themselves, helps portfolio companies secure customers, build teams, and raise subsequent funding rounds, boasting a Series A success rate twice the industry average.