Primetime Partners

Primetime Partners is an early-stage venture capital firm based in New York, focusing on investing in startups that cater to the aging population. Founded in 2020 by Wall Street veteran Alan Patricof and wellness executive Abby Miller Levy, the firm aims to address the needs of older adults, a demographic expected to double to 1.6 billion by 2050. Primetime Partners' investment strategy revolves around seed and early-stage investments, typically ranging from $250,000 to $1 million. The firm focuses on sectors like healthcare, fintech, consumer products, and media, with the goal of improving the quality of life for older adults. Their portfolio includes companies that provide products and services in areas such as aging in place, financial security for retirees, and care management​. The firm also emphasizes supporting older entrepreneurs, recognizing the value of their experience and insights. Patricof and Levy bring a wealth of experience in both investment and operational roles, enhancing their ability to support portfolio companies beyond just financial investment​.