Rocana Venture Partners

Rocana Ventures is a purpose-driven venture capital firm based in Los Angeles, specializing in early-stage investments in consumer brands that promote health and wellness. With a focus on the "Better Living" sector, Rocana's investment strategy centers on food and beverage, personal care, and mind-body wellness, aiming to democratize wellness and make it accessible to the broader market. They steer clear of industries like tobacco, alcohol, and non-CBD cannabis, aligning their investments with a triple bottom line approach: people, planet, and profit. Rocana's portfolio includes notable brands like Olipop, a digestive health soda, and Good Catch, a plant-based seafood alternative, highlighting their commitment to sustainable and health-conscious consumer products. The firm provides not just capital, but also extensive support in brand building, go-to-market strategy, and global distribution, leveraging their network of industry experts and strategic partners. Led by founders Gurdeep Prewal, Sumesh Sachar, and Alex Borschow, who bring a wealth of experience from diverse global markets, Rocana Ventures is uniquely positioned to help brands scale and thrive in the competitive wellness industry. They are particularly interested in products that offer functional benefits, organic and non-GMO credentials, and innovative approaches to personal wellness.