Surround Ventures (formerly Sababa Ventures)

Surround Ventures is an early-stage venture capital firm founded in 2019, based in Tel Aviv with additional offices in Los Angeles and New York. It was originally launched as Sababa Ventures, co-founded by Jared Kash, Yaron Kniajer, Bruce Bendell, Ofer Sandler and Seven Volpone, with Randi Zuckerberg as a general partner and Robert Friedman, a former senior Time Warner and New Line Cinema executive, as venture partner, and later rebranded to Surround Ventures. Its original thesis backed early-stage Israeli technology startups disrupting media, entertainment, sports, e-commerce and consumer sectors, reshaping how content, entertainment and commerce are created, distributed and consumed. The firm has since broadened its positioning toward entrepreneurs leveraging deep tech to build transformative, category-defining ventures across critical global industries. It raised a roughly $35 million fund and typically invests at Seed and Series A as a co-investor, working closely with portfolio companies to connect Israeli innovation to global markets. Today Surround is led by Managing Partners Jared Kash and Yaron Kniajer alongside General Partner Haim Zilbershats. It has made around ten investments across nine portfolio companies; its first deal was a $1M investment in IMGN Media, and its most recent was in retail-optimization software company Onebeat in May 2025. Other holdings include Quamcore and Rainbow, with notable exits including IMGN Media, Solvo and XED Beverage. Surround Ventures bridges Israeli deep-tech founders and US markets across media, commerce and consumer technology.