Sarona Ventures

Sarona Ventures is a global venture capital firm and technology ecosystem founded in 2019 and headquartered in Tel Aviv, Israel, with active offices in New York, San Francisco, London, the UAE, and Singapore. The firm originated as the venture investment arm of the Bouaziz Single Family Office and was co-founded by Alex Bouaziz (founder of Deel), David Debash, Morris Levy, Philippe Bouaziz, and Toot Shani. Toot Shani serves as Founding and Managing Partner, Philippe Bouaziz as Managing Partner, and Alex Bouaziz as Partner. The team has grown to 38 people including 11 partners. In 2024-2025 Sarona launched a $20 million institutional fund backed by private investors and wealthy families alongside its family-office balance sheet. The firm invests from pre-seed through Series B in enterprise software with an emphasis on AI-powered solutions that optimise business operations, reduce costs, and drive revenue. Verticals include SaaS, fintech, insurtech, proptech, retail technology, and SMB-focused platforms across Israel, the US, Europe, and Latin America. Typical checks run $100,000 to $5 million with a sweet spot at $1.5 million. Across approximately 239 disclosed investments the firm has produced 8 exits and backed 7 unicorns — including Deel, Notion, Ramp, Sorare, and Verbit — representing a combined valuation above $45 billion. The most recent notable exit was Hofy, acquired by Deel. Sarona's edge is the depth of its founding network: co-founder Alex Bouaziz built Deel into one of the world's most valuable HR platforms, and the firm's day-to-day investor relationships reflect that operating credibility. Recent investments include Napo (insurance), Crowded (Series A), and Velox AI data security platform Velotix, reflecting a continued focus on enterprise AI and mission-critical software.