Selva Ventures

Selva Ventures, founded in 2019, is an early-stage venture capital firm based in Los Angeles that specializes in health and wellness consumer brands. With a mission to make healthier living more accessible, affordable, and enjoyable, Selva Ventures invests primarily in seed and Series A startups with less than $10 million in sales. The firm has a strong emphasis on categories such as food and beverage, personal care, beauty, and wellness, with a growing interest in the beauty and personal care sectors due to their high margins and repeat purchase potential. Selva Ventures is known for its hands-on approach, providing not only capital but also strategic resources and emotional support to its portfolio companies. Notable investments include brands like MUD\WTR, a functional coffee alternative, and Surely, a non-alcoholic wine, both of which align with the firm’s focus on innovative products that resonate emotionally with consumers. The firm’s portfolio is also notable for its diversity, with over 50% of companies led by female or minority founders. Under the leadership of Kiva Dickinson, Selva Ventures uses a proprietary "5M" framework—focusing on Megatrend, Matter, Management, Momentum, and Market—to evaluate potential investments objectively. This approach has helped the firm establish strong relationships within the consumer goods community, including partnerships with industry giants like Unilever Ventures​.