The Chernin Group (TCG)

TCG, formerly known as The Chernin Group, is a venture capital firm specializing in consumer businesses across various industries, from media to health and wellness, gaming, and consumer finance. Notable investments include Headspace, Barstool Sports, Crunchyroll, and Food52. TCG's strategy revolves around identifying strong consumer brands with passionate fan bases and solid business models, often in direct-to-consumer and subscription-based businesses. They aim to partner with management teams that have already established great brands but need assistance in scaling further​. Geographically, TCG focuses on investments in North America, with offices in Los Angeles, San Francisco, and New York. The firm typically leads rounds, leveraging its extensive network and expertise to provide significant operational support and access to capital. They recently closed a new fund with over $700 million in commitments, showcasing their robust financial backing and commitment to future investments. The team comprises seasoned professionals like Peter Chernin, Jesse Jacobs, and Mike Kerns, who bring a wealth of experience from their previous roles in major companies like News Corp and Yahoo!. This diverse team shares a common drive and curiosity, crucial for identifying and nurturing the next big consumer trends​. For startups looking to approach TCG, it's best to highlight how your company aligns with evolving consumer behaviors and demonstrates potential for strong brand identity and a loyal customer base. They value founders who have done the hard work in building their brands and are ready to scale with the right strategic support.