True Beauty Ventures

True Beauty Ventures (TBV) is a specialized venture capital firm exclusively focused on the beauty, wellness, and personal care sectors. Founded in 2020 by Rich Gersten and Cristina Nuñez, TBV leverages decades of combined experience in institutional beauty investment and operational expertise. The firm is dedicated to supporting emerging beauty brands, with equity investments typically ranging from $1 million to $5 million for companies generating around $2 million in revenue. TBV’s portfolio includes notable brands such as K18, Crown Affair, Kinship, Maude, and Iris&Romeo. These companies benefit from TBV’s deep industry knowledge, extensive networks, and commitment to scaling innovative, high-growth brands. The firm also emphasizes diversity in its investment strategy, with 75% of its portfolio companies led by female or BIPOC founders and an 80% female investment team. This focus on diversity aligns with their broader mission to change the face of beauty investing and create a lasting positive impact on the industry​.