UB Ventures (FIRSTLIGHT Capital)

UB Ventures, rebranded FIRSTLIGHT Capital in November 2024, is a Tokyo-based venture capital firm founded in 2018 as the corporate venture arm of Uzabase, the Japanese business intelligence company behind the SPEEDA and NewsPicks platforms. The firm invests in early-stage software and IT companies from seed to Series A, concentrating on SaaS, professional services, artificial intelligence, IoT, media, the metaverse and broader digital transformation, with a particular thesis around startups tackling the challenges of Japan's depopulating, aging society and modernising legacy industries. Its geographic focus spans Japan and the United States, generally as a co-investor. UB Ventures launched its first vehicle, UBV Fund-I, in June 2018 dedicated to digital media and B2B/SaaS, growing it to roughly JPY 1.53 billion after a second close in early 2019 with backing from investors such as Dentsu, Fukuoka Bank, Sankei Digital, GMO VenturePartners, Ricoh, Tokyu Land and Uzabase. It subsequently raised a much larger second fund of JPY 10 billion, around $64 million, aimed at innovation for a depopulating society. The firm is led by founder and general partner Osamu Iwasawa and runs a compact team. Across its funds it has made roughly 79 investments, with notable portfolio companies including the spaced-repetition learning app Monoxer, fitness-SaaS provider OptFit and LobbyAI, reflecting a focus on business-productivity and vertical SaaS software. By pairing capital with Uzabase's business-intelligence expertise and a thesis tuned to Japan's demographic challenges, UB Ventures backs software founders modernising legacy industries.