Underdog Labs

Underdog Labs is a pre-seed venture capital firm based in Sebastopol, California, with a focus on supporting early-stage founders as they navigate the critical first milestones of their startups. Founded by Alex Chang and David Hehman in 2019, the firm specializes in working with passionate entrepreneurs who have promising ideas but need guidance and capital to turn these into scalable businesses. Underdog Labs targets very early-stage companies, often being the first institutional investors after initial angel rounds. The firm is industry-agnostic, but it has a strong focus on sectors like artificial intelligence, SaaS, fintech, health tech, and consumer products. With a hands-on approach, Underdog Labs provides not just capital but also strategic mentorship, leveraging the extensive entrepreneurial experience of its founders to help startups achieve product-market fit and scale effectively. The firm typically invests between $100K and $500K per company and has built a diverse portfolio of startups across various industries. Underdog Labs is particularly known for its commitment to backing underrepresented founders, further cementing its role as a key player in the early-stage venture ecosystem.