Verity Venture Partners

Verity Venture Partners (VVP) is a consumer-focused VC firm that backs purpose-driven entrepreneurs building innovative brands. With a focus on early-stage startups, VVP invests in companies generating between $1-10M in revenue, often within beauty, wellness, personal care, food & beverage, and enabling technologies. The firm is led by co-founders Tina Bou-Saba and Matt Levin, both seasoned investors with deep experience in consumer goods and private equity. Tina has a track record of supporting high-growth brands and female entrepreneurs, while Matt brings over 27 years of expertise from Bain Capital. VVP's investment strategy revolves around high-impact partnerships with founders, offering not just capital but also strategic and operational support. They are highly selective, typically leading investment rounds, with a hands-on approach to scaling companies in underserved markets. Key investments include Arrae, Dae, and Cadence, reflecting their commitment to wellness and consumer tech. Headquartered in San Francisco, they are geographically focused on the U.S. and Canada, aiming to foster community and sustainability in their portfolio. Founders looking to engage with VVP should highlight alignment with their values of authenticity and purpose-driven growth, as the firm prefers to build deep, collaborative relationships early in a company's journey.