Willow Growth Partners

Willow Growth Partners is a Los Angeles-based early-stage venture capital firm that focuses on investing in emerging consumer brands and the technologies that support them. Founded in 2020 by Deborah Benton and Amanda Schutzbank, the firm aims to back companies that are not only innovative but also values-driven, with a strong emphasis on sustainability and transparency. The firm’s investment strategy is centered around supporting brands with strong underlying unit economics and a clear path to profitability. Willow Growth Partners typically leads the first institutional round of investment and provides extensive hands-on support, helping companies scale efficiently while maintaining their core values. Their inaugural $28 million fund, announced in 2021, reflects this approach, with a portfolio that includes companies like Bubble, Dae, and Coterie, among others. Willow Growth Partners is particularly committed to diversity, with nearly 75% of their portfolio companies led by female or minority founders. The firm’s founders bring a wealth of experience from both venture capital and operating roles, which they leverage to guide their portfolio companies through the challenges of early-stage growth.