Business plan, yay or nay?
No, you don’t need that business plan anymore – not the way you think. It’s old-fashioned. It’s rarely used. Not a single Investor will read it. Those business plans are too wordy and convoluted, and take too long to write.
Instead, consider these modern alternatives:
Extended pitch deck: Provide an extended version of your pitch deck, with an additional slide in each appendix addressing a possible question an investor might have. Think of this as a proxy for a full business plan.
Investment memo: If you have a complicated market or need to convey information that doesn’t translate well into a pitch deck (like data that requires charts), create a short investment memo (3-5 pages, max 10). Summarise your momentum, your story, and key points into as few pages as possible while keeping them interesting.
For pre-seed, stick to the basics. A one-pager is all you need, but also be ready with the below if asked:
Short financial forecast
Detailed bios of key team members
Technology sketches or infrastructure details
Demo or prototype walkthrough
Detailed financial model
Remember, the point is to make it clean and compelling. Save the deeper dive for later. If you have a business plan, use it for yourselves. Make your deck and any other collateral materials easily readable and engaging. That approach better fits modern-day investors, and it will make raising money more efficient for you.
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