Seed Guides

What it is, how to calculate it, and why it matters

How to communicate poor CAC payback to investors

Investor expectations: the good, bad, and ugly

Common mistakes in CAC payback calculations

Presenting strong CAC payback in your pitch deck

How to know and show investors that your GTM approach works

What investors want to see in your GTM strategy

How to discuss GTM with investors before launch

Why proven customer acquisition channels matter to investors

Convincing investors your projections are true

Positioning low expected growth for investors

Building a story without immediate growth