What are investors looking for in your go-to-market (GTM) engine? They want clear focus. Don’t spread yourself thin with too many channels. Many startups cram in marketing, thought leadership, newsletters, social media, outbound, and partners. It’s too much. Master one or two channels first. List your current activities, but ensure the focus is crystal clear.

☄️ Efficiency is key. Investors expect your GTM engine to be lean. Think about CAC (Customer Acquisition Cost) payback, industry impact, and CAC to LTV (Lifetime Value) ratios. If you've launched, show early proof of efficient economics. Without it, raising funds will be tough.

🫀 Competitive advantage is crucial. What sets you apart? You need something that gives you an edge. This could be a unique approach or a better execution of existing strategies. Maybe you have secured partnerships, a large network, or an early community of evangelists. Whatever it is, highlight how it benefits your GTM strategy.

🎓 Finally, early validation matters. Prove your GTM engine works. Show fast sales cycles or successful execution of strategies like land-and-expand. Provide tangible proof and validation.

Investors want to see that you can focus, execute efficiently, leverage your competitive advantage, and prove your strategy works. Nail these, and you'll have a solid case for funding.