Sustainable competitive advantage is the key to standing out and staying ahead in any market. It's not just about being better today; it's about staying better over time. 

Here’s why that competitive advantage needs to be sustainable and what it takes to make it so.

🧝🏼‍♀️ First, let's kill the myth of feature advantage. Feature advantage might give you a short-term boost, but it’s not sustainable. Once your competitors understand your approach, they can easily copy your features, nullifying your edge. True sustainable competitive advantage goes beyond features.

🐳 User experience (UX) offers a more sustainable advantage. Great UX is hard to copy and is an efficient way to attract loyal customers. If you make something that’s easy to use and excites people, you build a long-term customer base that doesn’t depart en masse.

🦖 Unique distribution. A basic example of unique distribution is community. Building a strong community around your brand is a game-changer. Customers will become fans and advocates, widening your circle of influence and making your solution more impactful than any competitor could easily achieve. A robust community means your solution is not just better — it's irreplaceable.

Fundamentally, durability or sustainability is at the heart of competitive advantage. Investors are savvy; they won’t fund a solution that has no sustainable edge; on the contrary, they fund or invest in businesses that have advantages that last and grow over time. Without a sustainable competitive advantage, attracting investment is nearly impossible.