🦸🏼‍♂️ Do's:

Target wisely: Create a qualified, targeted list of investors at different stages and geographies. Precision is key.

Personalize your messaging: If possible, send different emails to each investor. Adding a personal touch can go a long way. 

Mention traction: Highlight any traction points. Show your progress and potential.

Test messages and taglines: Play with different outreach messages and taglines to see what works best. Use tools like Reply to keep track of your open-rates, reply-rates and overall funnel. 

Network strategically: If the fund is a fit, reach out on LinkedIn or attempt to meet at industry events. Always build bridges.

Engage associates: They’re typically easier and more eager to meet than the senior partners and C-suite executives you have targeted. Impress them, and they might set up meetings with higher-ups.

Use DocSend for pitch decks: When sending your pitch deck, use a tool like DocSend. It will help you track who opens your deck and how they engage with it. DocSend or alternatives provide critical insights into your pitch's effectiveness.

Don’t skip on follow‑ups: Don’t get discouraged if your outreach doesn’t show immediate results. Investor outreach is a long game. 

🧌 Don'ts:

Avoid mass emails: Don’t contact everyone. Focus on a select group of well-researched investors.

Keep It concise: Don’t write long emails. Keep your initial message short and impactful.

Don’t email the pitch deck too early: Don’t email the pitch deck too early. Wait until the investor expresses interest before sending it over.

Don’t despair: Rejection is part of the process. Learn and adapt your approach.

Avoid high-level contacts initially: Don’t always aim for the top person right away. Start with associates who can champion your cause within the firm.