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Updata Partners is a Washington D.C.-based growth equity firm that specializes in investing in B2B software companies. Founded in 1998, the firm focuses on partnering with companies outside of Silicon Valley that have annual revenues between $5 million and $50 million and are experiencing growth rates of 25% to 100%. Updata typically invests $15 million to $150 million per company and emphasizes businesses that are capital-efficient and often bootstrapped or lightly capitalized. With over $1.5 billion in committed capital, Updata recently closed its seventh fund at $608 million. The firm is known for its operational expertise, bringing decades of experience to its portfolio companies. This hands-on approach allows Updata to support emerging leaders in the software industry through all phases of growth. The firm seeks to be the first institutional capital in its investments, providing both funding and strategic guidance to help scale companies. Updata's portfolio includes a diverse range of software-driven businesses, including companies like Improvado, Shufti Pro, CData, and BoxCast. The firm prides itself on fostering long-term partnerships with entrepreneurs, drawing on its extensive industry knowledge to drive success in fast-growing companies across the U.S. and beyond. Updata’s investment strategy is centered on identifying high-potential companies that can benefit from both capital infusion and operational support, making them a key player in the B2B software growth equity space.
Upfront Ventures, founded in 1996 and based in Santa Monica, California, is a prominent venture capital firm focused on early-stage technology investments. With over $2 billion in total funds raised, the firm has supported more than 200 companies across various sectors, including digital media, SaaS, consumer internet, and retail innovation. Notable investments include well-known companies like PayPal Credit, thredUP, Apeel Sciences, and Ulta. The firm's investment strategy typically involves leading seed and Series A rounds, providing not just capital but also strategic guidance and resources to help startups scale. They have a strong presence in the Los Angeles tech ecosystem, contributing to the growth of Silicon Beach. Upfront Ventures is also known for hosting the annual Upfront Summit, a major tech conference in Los Angeles that gathers industry leaders and innovators. Led by managing partners Yves Sisteron and Mark Suster, Upfront Ventures combines extensive industry experience with a commitment to transparency and long-term partnership with entrepreneurs. Their investments are global, with a focus on leveraging their strategic location in Los Angeles to support the thriving local startup scene. For startups looking to engage with Upfront Ventures, a clear demonstration of innovative solutions and strong market potential is key. The firm values introductions through its network and prefers pitches that align with its investment focus and ethos.
Upheaval Investments is a venture capital firm based in Chicago, focused on early-stage investments in disruptive technologies. The firm actively seeks out companies that are leveraging innovative solutions to tackle fundamental problems, particularly within the technology, healthcare, and industrial sectors. They invest globally, supporting startups from pre-seed through Series A rounds. The fund's approach is characterized by a commitment to partnering closely with entrepreneurs to accelerate growth and build impactful businesses. Their portfolio spans a diverse array of sectors, including AI, cleantech, robotics, and autonomous vehicles. Upheaval Investments is led by Riley Florsheim, who emphasizes a hands-on approach to fostering innovation and guiding companies from their earliest stages. While specific portfolio companies are not widely publicized, the firm's strategy revolves around identifying visionary founders with the potential to drive significant change across industries.
UpHonest Capital, founded in 2015 and based in Santa Clara, California, is a venture capital firm focused on early-stage investments. They invest across various sectors, including consumer, enterprise, deep technology, and web 3.0, supporting companies from Seed to Series A stages. The firm has built a substantial portfolio, investing in over 400 companies, with 28 unicorns and 23 exits via M&A or IPO. Notable investments from UpHonest Capital include companies such as Checkr, an AI-based platform for employee background verification; Hims & Hers, a telehealth service; Rippling, a human capital management software; and Instacart, a leading online grocery platform. Other significant investments include Turing AI, Golden, and Substack. UpHonest Capital is known for its sector-agnostic approach and its active support for portfolio companies, often co-investing with major firms like Sequoia, Accel, and Andreessen Horowitz. The firm also emphasizes building a vibrant ecosystem for entrepreneurs and investors through initiatives like the UpHonest Scouts and Beta Fellowship programs.
Upper90, founded in 2018, is a hybrid investment firm based in New York City that provides a mix of credit and equity to technology startups. The firm focuses on e-commerce, fintech, and supply chain finance, offering capital solutions that enable founders to scale their businesses with less dilution. Upper90 has managed over $2.2 billion across 43 portfolio companies, supporting ventures like Thrasio, Clearco, Octane, and Crusoe Energy. The firm's investment strategy involves leading with credit and participating in equity, with initial credit facilities ranging from $5 million to $30 million, scaling up to $50 million as companies grow. Upper90 targets companies with predictable revenue or asset collateral, allowing them to finance growth efficiently while retaining more ownership. Upper90's team, led by co-founder and CEO Billy Libby, prides itself on providing operational support and strategic advice to its portfolio companies, helping them navigate complex capital challenges and optimize their growth strategies.
Uprising Ventures is a San Francisco-based venture capital firm, founded in 2012, that focuses on early and growth-stage companies. With a mission to support transformative entrepreneurs, Uprising has made over 30 investments across various sectors including fintech, healthtech, and insurtech. Notable companies in their portfolio include Devoted Health, a leader in elderly care, Hazel Health, which bridges healthcare and education, and Good Eggs, an e-commerce platform focused on sustainable grocery delivery. Their strategy centers around backing founders in pre-seed to Series B stages, often following on in later rounds rather than leading. The firm has been especially active in fintech and healthcare, emphasizing startups that merge technology with positive social impact. Uprising typically writes checks in the range of $1M to $5M, with an average deal size of about $123M. While they don’t frequently lead investment rounds, they are strong co-investors alongside funds like Andreessen Horowitz and Benchmark. Key partners include Andy Lam, Saad Khan, and Tabreez Verjee, all of whom are based in Silicon Valley. The fund looks for passionate, visionary founders and prefers warm introductions through their network. If you’re a founder with a product in fintech, insurtech, or healthcare, Uprising Ventures is a well-connected partner focused on backing companies that can make a significant social and economic impact.
UPS Ventures, historically known as the UPS Strategic Enterprise Fund, is the corporate venture capital arm of United Parcel Service, founded in 1997 and based at the company's Atlanta, Georgia headquarters. The fund makes early- to mid-stage investments in startups that are strategically relevant to the world's largest package-delivery and global logistics company, using its capital both to develop critical commercial partnerships and to gather 'knowledge returns' on emerging technologies and market spaces, generally as a co-investor. Its areas of interest span logistics and transportation, warehousing and distribution, retail, healthcare, alternative fuel, wireless, biometrics and a broad sweep of information-technology categories from business and productivity software to networking, semiconductors and IT services. Over its long history the fund has made around 66 investments and recorded 23 exits. It is closely associated with UPS's bets on autonomous and aerial logistics, including drone-delivery pioneers Matternet, a UPS Flight Forward partner since 2019, and CyPhy Works, as well as autonomous-trucking company Peloton Technology. Other holdings include logistics-software companies such as Inxeption, Brazilian last-mile player Mandaê, and additive-manufacturing firm Fast Radius, its last disclosed exit in February 2022. Long led by Managing Director Rimas Kapeskas, the fund continues to invest, with a recent disclosed deal in healthcare-services company RxS in July 2025, and operates within UPS's broader multibillion-dollar automation strategy. By pairing capital with strategic partnership and knowledge returns, UPS Ventures backs the technologies shaping the future of logistics.
Upside Partnership, founded by Kent Goldman in San Francisco, is a seed and pre-seed venture capital firm known for its early-stage investments in technology and software sectors. Some notable companies in their portfolio include Hims & Hers, Allbirds, and Life360, highlighting their ability to identify high-growth potential startups. Upside Partnership is industry-agnostic, focusing on purpose-built teams and companies with a strong vision and operational efficiency. They invest primarily in the U.S. market, often being the first institutional investor to commit, which allows them to shape the initial growth trajectory of their portfolio companies. Their strategy involves writing initial checks of around $500K, with 70% of their fund reserved for supporting founders in subsequent rounds. They place a high value on long-term partnerships and are known for their hands-on approach, guiding startups through their growth phases with a combination of mentorship and strategic advice. Kent Goldman, previously a partner at First Round Capital, brings extensive experience in early-stage investing. Christina Hunt, another key partner, has a strong background in both startup operations and venture capital, ensuring that Upside Partnership provides comprehensive support to its founders. This blend of expertise and a founder-first philosophy makes Upside Partnership a distinguished player in the venture capital space.
Upslope Ventures, founded in 2014 and headquartered in Denver, Colorado, is an early-stage venture capital firm. They invest in startups across the United States, focusing primarily on sectors such as software-as-a-service (SaaS), hardware, Internet of Things (IoT), mobile technology, artificial intelligence, consumer products, and e-commerce. The firm has a robust portfolio with notable investments in companies like Eight Sleep, a company specializing in smart mattresses; Galvanize, a platform for startup growth and bootcamps; GoSpotCheck, a mobile data collection firm; and JumpCloud, a cloud-based directory management service that has achieved unicorn status. Other significant investments include Self, an online marketplace for credit builder loans, and Genies, a provider of 3D avatar creation software. Upslope Ventures has made 82 investments to date and has seen 45 exits, demonstrating their capability in nurturing early-stage companies to successful exits. Their investment strategy includes providing more than just capital, leveraging their extensive network to support startups in various aspects of growth and development. The team at Upslope Ventures is led by General Partners Lawrence Mandes and James Deters, along with Managing Partner Katherine Beardsley. They are committed to investing in exceptional teams from any location, emphasizing the importance of strong, scalable business models and innovative solutions.
Upswell Ventures is a dynamic early-stage venture capital firm founded in 2020 and based in Cottesloe, in the Perth area of Western Australia. The firm is dedicated to backing the next generation of great Australian founders, concentrating on B2B software and deep-technology companies at the seed and Series A stages. Its portfolio spans a broad set of categories, enterprise applications, auto tech, high tech, consumer, travel and hospitality tech, and energy tech, with a tilt toward enterprise B2B and SaaS businesses. Upswell typically writes first cheques of around $500,000 and above, investing primarily in Australian startups and frequently co-investing alongside other parts of the Australian early-stage ecosystem, including Startmate, Blackbird Ventures and Common Sense Ventures, and it is willing to lead. The firm runs a lean team of about four people, including two partners. As of mid-2024 it remained an active investor with a portfolio of roughly seven companies; among its most recent activity, Upswell led the A$617,000 seed round of Lasertrade alongside Startmate, with Blackbird Ventures and others participating. Its combination of a Western Australian base, somewhat outside the dominant Sydney and Melbourne hubs, and a focus on deep-tech and B2B software positions it as a regionally distinctive backer of early-stage Australian innovation. By writing first cheques into founders outside the country's largest venture centres, Upswell Ventures supports the growth of Western Australia's startup ecosystem while reaching nationally.
UpWest, a Silicon Valley-based seed fund, focuses on investing in Israel’s most promising entrepreneurs targeting the US market. Founded in 2012, UpWest has made over 111 investments and facilitated 21 successful exits. The firm emphasizes early-stage investments, typically participating in pre-seed, seed, and Series A funding rounds. UpWest's portfolio includes companies across various sectors such as AI, machine learning, proptech, fintech, cybersecurity, and SaaS. Notable investments include SentinelOne, which specializes in endpoint security software, HoneyBook, a project management tool, and CyCognito, a company focusing on uncovering and eliminating IT risks. The firm is led by founding partners Shuly Galili and Gil Ben-Artzy, who bring extensive experience and a strong network to support Israeli founders. UpWest has helped its portfolio companies raise over $3 billion in follow-on investments, underscoring its commitment to fostering growth and innovation.
Urban Future Lab (UFL) is a premier climatetech innovation hub based in New York City. It supports startups developing sustainable technologies that address climate change and urban resilience. UFL operates five specialized programs, including the Accelerator for a Clean and Resilient Economy (ACRE), Carbon to Value Initiative, Offshore Wind Innovation Hub, Innovate UK Global Incubator Programme, and Clean Start, providing comprehensive support to early-stage climatetech companies. Notable portfolio companies include Air Company, which converts carbon dioxide into sustainable alcohol; Amperon, specializing in real-time electricity demand forecasts; and NineDot Energy, focused on community energy solutions for a cleaner urban grid. These startups benefit from UFL’s robust ecosystem, which offers strategic guidance, industry connections, and access to funding opportunities. The Lab's mission centers around scaling impactful climate solutions, leveraging New York City's resources and financial networks to help startups commercialize their innovations. UFL has supported over 170 startups, securing more than $2.5 billion in funding and creating over 4,100 jobs. The organization boasts an 88% survival rate among its companies and has facilitated numerous successful exits. UFL’s strategic approach includes hosting over 100 events annually to foster community and collaboration among climatetech innovators. Founders gain valuable exposure and support through UFL's extensive network of corporate partners, government agencies, and non-profits dedicated to advancing sustainable technology. By fostering a founder-first culture, UFL ensures that startups receive the essential tools and mentorship needed to thrive in the competitive climatetech space, driving meaningful environmental impact while contributing to a resilient urban future.
Urban Impact Ventures is a Dutch profit-with-purpose impact venture capital firm founded in 2020 and headquartered in Rotterdam, the Netherlands, operating with an international Bulgarian-Dutch team. The fund is on a mission to improve urban quality of life across Europe, blending capital with deep expertise in investing, innovation, impact entrepreneurship and sustainable urban development. It concentrates on two core themes within the urban environment, decarbonization and circularity, targeting the funding gap for the sustainable transformation of small and mid-sized cities and backing entrepreneurs who apply technology to urban infrastructure. Alongside attractive financial returns, the firm explicitly aims for a material net-positive contribution to the UN Sustainable Development Goals, and it backs innovative, scalable early- and expansion-stage businesses that accelerate the urban sustainability transition, generally as a co-investor. Urban Impact Ventures was founded by Hans van Houwelingen, former CEO of ACTIAM NV, a leading sustainable and impact asset manager with around EUR 65 billion in assets; its team of about 12, including three partners, also features venture partner Korstiaan Zandvliet, known for work on European liveability, social ventures and urban food solutions. Its first fund, UIV Fund I, targeted total commitments of EUR 30 million to roughly EUR 50 million. Portfolio companies include rooftop wind-and-solar energy firm IBIS Power, its most recent disclosed deal in August 2024, smart-mobility and fare-collection software company Modeshift, and hyperloop developer Hardt. By focusing on decarbonization and circularity in small and mid-sized European cities, Urban Impact Ventures backs the technologies improving urban quality of life.
Urban Innovation Fund, founded in 2016 and based in San Francisco, focuses on investing in early-stage companies that enhance the livability, sustainability, and economic vitality of cities. The fund supports startups at the pre-seed and seed stages across various sectors including transportation, climate tech, proptech, edtech, fintech, public health, civic tech, and food systems. Notable investments include Electriphi, a software company for electric fleet management acquired by Ford, and codeSpark, an educational platform teaching kids to code, which was acquired by BEGiN. Other significant investments are BookNook, a tutoring platform for improving reading skills, and Jeeves, a global payment network for small businesses that has recently seen its valuation rise to $2.1 billion. The fund, co-founded by Clara Brenner and Julie Lein, provides not only capital but also regulatory support to help entrepreneurs navigate complex urban challenges. Their portfolio reflects a commitment to tackling key issues facing urban areas today, from sustainable finance to community health.
Urban Us, now rebranded as Third Sphere, is a venture capital firm specializing in early-stage investments focused on urban innovation and climate solutions. Founded in 2013, the firm supports nearly 90 companies in sectors like real estate, infrastructure, energy, water, waste, food, transportation, and public administration. Notable investments include Bowery Farming, Starcity, One Concern, Future Motion, SeamlessDocs (now Kofile), Evolve Energy (acquired by Octopus Energy), and Rachio. The firm is known for its partnership with BMW’s MINI in operating URBAN-X, an accelerator program that helps startups innovate sustainable mobility and urban living solutions. URBAN-X has a portfolio of 65 companies, with 85% of them successfully raising subsequent funding rounds. The accelerator focuses on startups addressing challenges in climate change, connectivity, mobility, and city living, providing access to a global network of over 2,000 partners. Third Sphere emphasizes the importance of reshaping global systems to ensure sustainability, focusing on sectors like affordable and clean energy, sustainable cities, clean water and sanitation, responsible consumption, and connected transportation. This approach reflects their mission to address broader climate actions and systemic improvements beyond merely reducing carbon emissions.
Urban Us Capital (UUC) is a credit-focused investment firm that provides asset-backed financing to early and growth-stage companies. The firm specializes in supporting businesses that are building innovative solutions aimed at addressing sustainability challenges, particularly within cities. UUC's investments focus on sectors like renewable energy, electric vehicles, microgrids, energy efficiency, and other climate tech industries. With loans starting at $1 million and scaling up to $25 million, UUC structures its investments to meet the capital expenditure (CapEx) needs of businesses. These loans are typically backed by tangible assets, offering flexible and tailored financing that supports both growth and development. UUC emphasizes providing scalable financing options, allowing companies to gradually increase their funding as they expand. The firm’s approach is built on long-term partnerships with startups, helping them navigate the complexities of scaling their operations. Urban Us Capital is also committed to mitigating climate impact through its investments, playing a key role in fostering sustainable solutions in urban environments. With expertise in both financing and climate tech, UUC is well-positioned to support businesses striving to make a significant environmental impact.
Urban-X, founded in 2016 and headquartered in Brooklyn, New York, is an accelerator that supports startups focused on reimagining urban life and addressing the challenges cities face today. Created by MINI, the program offers a combination of funding, mentorship, and resources to early-stage companies working on innovative solutions for sustainable, livable, and resilient cities. The accelerator has invested in over 115 companies across various sectors, including environmental services, application software, and automotive technology. Notable portfolio companies include Avvir, which offers construction automation technology, and RoadBotics, a company that uses AI to monitor road conditions. Urban-X provides tailored programming and access to a global network of investors and industry experts, helping startups scale their impact. The platform emphasizes diversity, equity, and inclusion, with a significant percentage of portfolio companies having women and people of color as co-founders. For startups looking to make a difference in urban environments, Urban-X offers a robust support system to help turn innovative ideas into impactful solutions.
The USC Marshall Venture Fund is a student-run, early-stage evergreen venture fund created by the Lloyd Greif Center for Entrepreneurial Studies at the USC Marshall School of Business. Launched in November 2018 and based in Los Angeles, the Fund invests in and takes equity in ventures founded or led by USC students, alumni, faculty and staff, helping to bridge the funding gap for early-stage USC-affiliated companies. It typically participates in a company's first institutional round, writing checks of roughly $25,000 to $50,000 and looking for ventures that already have a product and ideally some early market traction, with a goal of making at least two investments per year, generally as a co-investor. Beyond capital, the Fund serves an educational mission: MBA and undergraduate students source, evaluate and conduct due diligence on prospective deals under the guidance of a 17-person investment committee of experienced venture capitalists, entrepreneurs and operators, learning first-hand how to evaluate, make and manage venture investments. The initiative also engages USC alumni, advisors and domain experts to mentor founders and to strengthen the broader USC and Southern California entrepreneurial ecosystem, while returns from successful exits are recycled back into the Fund. Disclosed portfolio companies include Flaus, Kenko, Engage and ChainOpera AI. By combining real institutional capital with a hands-on educational mission, the USC Marshall Venture Fund backs USC-affiliated founders at their first institutional round while training the next generation of investors.
United Talent Agency (UTA) is a global powerhouse in talent representation, spanning film, television, music, sports, and digital media. Known for its innovative approach, UTA represents high-profile clients like Kevin Hart, Post Malone, and Will Ferrell, across a variety of entertainment sectors. The agency has also expanded into areas like podcasting, digital creators, and esports, reflecting its ability to stay ahead of industry trends. UTA’s strategy involves not just representation but also broader support, offering advisory services, brand partnerships, and original content production. The agency’s UTA IQ division leverages data analytics to help clients navigate new opportunities and trends, particularly in the digital economy. In addition to its entertainment business, UTA has a robust presence in sports, having recently acquired ROOF, a global soccer agency, and Klutch Sports Group, broadening its reach into the world of athlete management. With a significant presence in cities like Los Angeles, New York, London, and Atlanta, UTA continues to dominate the talent landscape through strategic acquisitions and a commitment to shaping culture through media and entertainment.