Not expecting immediate revenue growth? Don’t worry, especially if you happen to be in the biotech or ‘deep tech’ sector. Here’s how to get investors pumped about your potential:

First, determine when you expect to see revenue. Be clear and specific about the timeline.

Demonstrate that your business is fast and nimble. Show that speed you bring to bear on other key milestones. Fill your roadmap with exciting, tangible targets.

Outline what these investments will deliver. Tie every milestone to future revenue growth. Whether it’s hitting clinical trial targets, rolling out a product that is ready for prime time, securing validation from customer leaders, or building a pipeline for growth, make it immediately apparent and compelling.

Excite investors about your journey. Even without fat revenue curves, wow them with your bold, ambitious plan. Just keep moving and keep the vision sharp, and they’ll see the potential.